The first of the two definition of field essays that I wrote for my comprehensive exams, this short piece outlines some of the debates, as I see them, concerning the social and cultural environment created by consumer capitalism. In particular, it focusses on the production and organization of individuals into markets and niche audiences.
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About
My name is Benjamin Woo. I am currently working on a PhD dissertation on nerd culture in the School of Communication, SFU. In my research and teaching I am interested in the cultural environment constituted by consumer capitalism and in the conditions of possibility for new kinds of communities constructed from the raw materials provided by the cultural industries. -
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